Accelerate 4 CRM & Daisy Communications

Daisy Communications was established in 2001 by entrepreneur Matthew Riley and was listed as the fastest- growing technology company in the UK in the Sunday Times Tech Track 100.

Due to the company’s phenomenal growth, Daisy staff had to work with several spreadsheets and programs to get to customer data.  Matthew knew that in order to maintain the growth and reputation of his business he needed a centralised database and a CRM management system that was efficient, adaptable and cost effective. After dismissing off-the-shelf solutions and an expensive CRM pilot in their accounts department, Matthew watched a presentation from Accelerate4’s Anthony Molloy. Following the presentation, Matthew was convinced that Accelerate4 could provide exactly what Daisy needed and at a price that was right.  In addition, he was confident that the system would meet all of Daisy’s needs and would be delivered within reasonable timeframes.  To see exactly how Accelerate4 worked in partnership with Daisy to achieve fantastic results, please watch the case study.

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